Stelerix Web Blog Knowledge at your Fingertips

17Feb/110

Report Giveaway – This Week Only!!

It's a $119.00 Value, for free!! We engaged over 1500 industry professionals in India and North America.

Get a thorough picture of what it takes to win in India. Forward it to your friends and get an exclusive mini-report, packed with primary research!

You can check out the Table of Contents, and download the report here!!

Posted by Jeff

15Feb/110

KOL Engagement and Alignment.

Here's a quick excerpt from our Special Comprehensive Country Report, India. It's something we've seen addressed again and again in our follow-up interviews.  I've also thrown in a YouTube interview with Tushar Barad who talks about some of the intricacies of engaging with KOLs.

The updated report will be exclusively available for free through our great friends over at pharmaphorum. So you better get registered!

"Respondents identified active engagement of local Key Opinion Leaders as the most effective means to understand their needs. Further, this strategy provides accurate insight into actual affordability as demonstrated by purchasing power and cost of living, in addition to possible commercial strategies and their respective likelihoods. However, our research also suggested that organizations as a whole have been slow to actively engage end-users. Patience and value on the long term was also a key trend among respondents. It was evident from our results that success in India favors ongoing and long-term relationships that grow and evolve over time. While short-term profit can be made, it is clear that the initial time investment and requisite patience were rewarded many times over when focus was placed on the longer term.  A further benefit of continuous investment in “relationship capital” is the evolution of mutually business partnerships. Organizations who establish themselves effectively in India can often leverage their presence to reach other fast-growing markets in the South-Asian and Asia-Pacific region. Our experts agree that to be effective into 2020 and beyond, market leaders must invest proactively in nascent relationships, given the propensity for longer cycle time in such business partnerships. Opportunity to cut costs and drive access will exist for those who look to partner and aid, rather than exploit."

Posted by Jeff

Oh yeah, the full report will also be available for download here, but this week only!!

10Feb/110

Feature: Swami Samarth Pharmatech

We've got another interview up! Check out our exclusive feature with the owner of Mumbai-based Swami Samarth Pharmatech, Nitin Parab. He talks about what's necessary for success in

We're also hosting the web version of Nitin's upcoming event "Gateway to Europe, for Medical Devices."

We are lucky to have the partners we do.

Posted by Jeff

Posted by Jeff

9Feb/110

Contract Manufacturing Directory

Our site is always growing. The architecture elves never seem to stop building. Their resolve is impressive, now that I think about it.

I would write more, but it's probably easier if you just check it out yourself.

It's a list, that will continue to grow no-doubt, of contract manufacturing organizations all over the world.

We have also included a tool so that you can add your own company, if it's not there yet.

We're working on many more things, including a CRO list, so stay tuned for more developments to the site, and more content additions.

Posted by Jeff

2Feb/110

Health Biz India

I was lucky to get a great picture of the rapidly growing healthcare scene in India in my recent correspondence with Jayata Sharma, the Editor-in-Chief of Health Biz India.

As we've seen mentioned before, it was emphasized again that key opinion leaders are absolutely critical to progress and understanding of market conditions within India.

Inform yourself about Indian healthcare's first B2B news portal. Read this interview.

1Feb/110

Common Hurdles.

Here in Canada, we often hear about a potentially-crippling void of innovation. Closer inspection indicates that it isn't for lack of research. In fact, it's a sub-par commercialization process that is culpable for the dropped ball.

This is of course a common theme, but I was surprised to hear it mentioned to me by Kiran Mazumdar Shaw, the Managing Director of India's largest biotechnology company, Biocon. "Scientist entrepreneurs are few and far between - what challenges our scientists in advancing their research into businesses?"

And as all our research is guided by primary interactions with stakeholders, so this will be the guiding question, over the course of the next few interviews. Stay tuned for step-by-step examples of entrepreneurs who have commercialized their developments.

31Jan/110

Looking Way Ahead.

I encourage you to check out this exclusive interview. It is available to watch free on-demand. There is also a written summary if you want to get the goods quickly. I am especially excited about this conversation. I really enjoyed speaking with Vivek Shukla. His thoughts on success are an encouragement for anyone interested in self-improvement.

Going forward, based on user-input and our own intuition, this is likely the format we are going to stick with. We have improved the audio quality, and made the interview accessible for free, on-demand. There is also a Youtube clip to provide a rapid glimpse at what the entire interview holds.

We really appreciate getting input and feedback from our active users. Thanks for engaging with us. We will continue to integrate your preferences.

Posted by Jeff

28Jan/110

Value-Added Generics

I appreciate your patience in bearing with me in the last few weeks. As you undoubtedly know, I've been busy populating the library section of the main site. I am making a lot of progress, and there is even more in the pipeline.

One of the challenges has been ensuring high-quality audio. Much to my initial dismay, the sound-quality suffered on the first few recordings. For enduring this, I am grateful. After much experimentation I have found a methodology for getting things online relatively quickly and at high-fidelity.

I'm also picking out parts that I thought were of particular value. Here's a clip from Atul Sharma, talking about the importance of innovation in value-added generics.

Posted by Jeff

27Jan/110

Achieving Buy-In

I spoke with Vivek Shukla about his astounding success in pharmaceutical business strategy in India, over the last 12 years.

We talked about this success philosophy, how to leverage human capital, and how to get buy-in from stakeholders. I am working on getting the entire interview up on the main site as quickly as possible. But for now here's a little trailer. I asked Vivek what the biggest challenge was when it came to getting buy-in and alignment of vision. Enjoy!

Posted by Jeff

26Jan/110

Distribution Hurdles.

I caught up with Tushar Barad, Owner of Applied Biosciences, based in Mumbai, to ask him about some of the challenges and successes in his role. I'm editing the interview into bite-size portions, for now. I will compile on a page in the main site, but wanted to publish these wise words as quickly as possible. Here is the first excerpt. I hope you enjoy, as always, please leave your comments.

Posted by Jeff

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